2 Questions; Difficult Client

A client, who I only do social for, is asking me to help him sell his books & land speaking gigs with only organic posts. He knows that it's a slow road but we're gaining traction & the engagement/reach is well on-track. The issue comes with getting him to submit content because this is marketing him and not just a product. I need videos or photos, something of him that his followers can connect with & foster that relationship but it has been like pulling teeth for months. To be clear, I manage multiple channels, curating content & utilizing all existing content as well as engaging with messages/comments/connections & finding groups. I just know the missing piece on the page is real content from him that connects - things I can't curate or make up. If you've dealt with clients like this, how did you get them to actually provide content of themselves when you can't physically be there to make sure they do it? I'm upgrading a social account he has to Premium & I wanted to verify that this is something you would typically add to an invoice & charge a client for, not $250ish that would just come out of what you get paid. I had someone jump down my throat when I mentioned adding the
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